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THE KEY HOLDERS
MIKE ICE
Founder and owner of UNDER LOCK & KEY MUSIC GROUP, MIKE ICE is a New York hip-hop visionary dedicated to the culture, business, and future of independent music. With a passion for discovering talent, he helps unsigned artists gain exposure, develop their careers, access opportunities, and move closer to turning their goals and dreams into lasting success in hiphop.
DON SIRE
Brooklyn-born Don Sire blends music, business, and tech expertise, bringing creative vision and strategic leadership to artists, growth and label success. With a forward-thinking approach, he helps shape brands, develop talent, build opportunities, and connect creative ideas with smart business strategy for lasting impact across music and entertainment and beyond.
In Loving Memory
NYC ROOTS. WORLDWIDE IMPACT.
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