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THE KEY HOLDERS
MIKE ICE
The Founder and Owner of UNDER LOCK & KEY MUSIC GROUP. A New York hip-hop visionary dedicated to the craft of music and the culture of the streets.
ELARA VANCE
Lead Creative Director. Elara bridges the gap between street culture and high-end luxury, crafting the visual identity of the group's international brand.
JORDAN K.
Senior Producer. Jordan brings a masterful touch to the production process, ensuring every release is a sonic masterpiece rooted in the heart of New York.
NYC ROOTS. WORLDWIDE IMPACT.
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